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Tech Glossary

Mastering the language of automation. We explain APIs, JSON, and Webhooks in plain English.

w

webhook

A webhook is an automated message sent from one app to another when something happens. Instead of repeatedly asking 'Did anything happen yet?', a webhook simply pushes the data immediately when an event occurs, like a new customer signing up.

a

api

API stands for Application Programming Interface. It is a set of rules that allows one piece of software application to talk to another. It determines how requests are formatted, sent, and how data is returned.

j

json

JSON (JavaScript Object Notation) is a lightweight format for storing and transporting data. When your CRM sends data to your Email Marketing tool, it packages that data—like names, emails, and dates—into a structured JSON 'payload' so the receiving software knows how to read it.

o

oauth

OAuth is an open-standard authorization protocol or framework that describes how unrelated servers and services can safely allow authenticated access to their assets without actually sharing the initial, related, single logon credential.

r

rest api

REST (Representational State Transfer) is a software architectural style that was created to guide the design and development of the architecture for the World Wide Web. A REST API is simply an API that follows these standardized rules, primarily using URLs and standard HTTP methods (GET, POST, PUT, DELETE) to manage data.

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